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The Midnight Apothecary – Privacy Policy

Who we are

At The Midnight Apothecary, we are committed to looking after the data and maintaining the trust of our visitors to the garden and website. In particular, we want you to know that we don’t sell, rent or trade email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing. In this Privacy Policy we will detail exactly when and why we collect your personal information, how we use it, and how we keep it safe.


Types of data we collect

Website Cookies

We don’t use cookies. But we do have a Facebook Pixel installed on our website that tells Facebook if you’ve visited us at and might result in you seeing a paid for post from us on your Facebook page. We don’t share this data with any other business or party, it’s just so that if you’ve expressed interest in us by visiting our website we can follow this up.

Google Analytics

When someone visits, Google Analytics, a third party service, collects standard internet log information and details of visitor behaviour patterns. This just shows us the number of visitors to various parts of the site. It does not identify anyone and is anonymous data.

Mailing List

If you sign up for our mailing list, we collect the personal information you give us.  We do this under the legal basis of documented consent. We use this information to contact you and tell you about the stuff you’ve asked us to tell you about. We will also contact you if we need to obtain or provide additional information, check our records are right and check every now and then that you’re happy and satisfied. We don’t ever rent or trade email lists with other organisations or businesses. We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.

You can unsubscribe to our mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer Claire Undy


Ticketing Data

When you buy a ticket or gift voucher from us via Design My Night, they have access to your personal data. To see the legal basis under which they use this data, and how they protect it, please read their privacy policy.

We will also have access to your name, address, email and contact number.  We may use this to contact you regarding your order.

Within a year of you buying a ticket with us, we may also email you to update you about the garden, or invite you to other events with us. Our legal basis for doing so in this case is Legitimate Interest. You have the option to unsubscribe from this at any time, by clicking the link at the bottom of any of our emails. We will never share or sell this data to other companies.

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold at any time. Email your request to our data protection officer Claire Undy

Changes to this Privacy Notice

This policy was last reviewed 02.03.2021. It will be reviewed again in January 2022.

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